We are experienced entrepreneurs and corporate leaders dedicated to helping you achieve your business goals. Proudly Queensland-based with a national reach.
These two works reflect the origins of the Just Smart Business approach. Developed during a Small Business Professional Development "Action Learning" project delivered by the founder in partnership with others; they visually represent the journey many business owners experience.
The first image captures the disorganisation, competing priorities, and lack of clarity that often exist before structured strategic thinking begins. The second reflects the order, alignment, and coherence that followed once participants applied a modified Balanced Scorecard approach—bringing strategy, priorities, and action into clear focus.
“A visual representation of the journey from disorganisation to clarity through structured strategic thinking.”
We focus on outcomes, not hours. If it doesn't move the needle, we don't do it.
We tell you what you need to hear to grow, even when it's uncomfortable.
No 50-page documents. Just simple, actionable plans you can use today.
Based in Brisbane, QLD. We understand the Australian business landscape.
Led from Brisbane, our advisors blend corporate scale-up experience with decades of hands-on ownership to guide founders through each growth stage.
Founder & Lead Strategist
Clarity first. Focus next. Results that last.
Keith brings more than 30 years of experience across corporate leadership, entrepreneurship, and small business strategy. He helps business owners replace uncertainty with clear direction, disciplined execution, and sustainable growth using the JSB Create → Refine → Achieve framework.
Specialties
Strategic planning · Financial forecasting · Funding readiness
Business Coach & Transformation Lead
Patrick helps people and teams navigate change with clarity and confidence.
With senior corporate leadership experience and hands-on business ownership, Patrick works with owners and leadership teams to embed operational systems, strengthen accountability, and turn strategy into day-to-day execution.
Specialties
Operations optimisation · Leadership development · Change management
Capital & Governance Advisor
From innovation to investment, with governance that scales.
Mike is a seasoned corporate advisor and Managing Director of Pachira Capital, supporting founders and investors from early concept through to scale, capital raising, and exit.
Specialties
Investment readiness · Commercialisation · Governance & boards
We collaborate with a network of experts to provide complete support.
Capital & Commercial
Expert advisory for companies at every stage, helping build products, teams, and commercial objectives.
Marketing & Social
Helping businesses establish a strong digital presence ensuring investments yield tangible results.
Answers to the questions Business owners ask when approaching JSB.
Just Smart Business works with established small and medium businesses ready to grow. Our typical clients generate $500k–$1.5m revenue, but we also support high-performing solo operators committed to change.
We start with an initial deep-dive session to understand your business, clarify your immediate priorities, and identify what matters most right now. From there, we focus on addressing urgent issues while applying a structured, considered approach aligned to your needs. Depending on your situation, this may involve ongoing strategic advisory, targeted financial support, accountability sessions, or a focused workshop — ensuring you get the right level of support at the right time.
Yes. While we are based in Brisbane our team is located through the country. We offer onsite and virtual meetings. We combine this with real-time dashboards, and resources inside the JSB Platform so you and your team can engage from anywhere.
Benefit from decades of real business experience. No fluff, just practical solutions.
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